Archive - The Real Account

The Week Everything Happened at Once

The raw, operational truth of running a lean agency with four kids.

Apr 9 • Raoul van Heerden

March 2026

When Your Best Client Is Drowning

On paper, everything looked great...

Mar 23 • Raoul van Heerden

The Conversation We Kept Avoiding

Honesty wins. And yes this cliche is also true.

Mar 17 • Raoul van Heerden

The Building Addiction (And the Note That Saved Me)

I have a confession.

Mar 6 • Raoul van Heerden

The Wifi Went Out in Sahl Hasheesh

I took my laptop to Egypt. On purpose.

Mar 2 • Raoul van Heerden

February 2026

I Built a Tool This Week (And What It Taught Me About the Future of This Work)

Last week I wrote about how I’m actually using AI in Google Ads.

Feb 12 • Raoul van Heerden

How I'm Actually Using AI in Google Ads

Not Theory - Real Workflows

Feb 8 • Raoul van Heerden

Why I’m Starting This Newsletter

and you might want to follow it

Feb 1 • Raoul van Heerden

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